Are all travel sites owned by Expedia?

Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia.com, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago.



While it may feel like a monopoly, Expedia Group does not own all travel sites in 2026, though it is one of the two massive "duopolies" that dominate the market. Expedia's portfolio includes Hotels.com, Vrbo, Orbitz, Travelocity, and Trivago. However, its primary rival is Booking Holdings, which owns Booking.com, Priceline, Agoda, and KAYAK. Together, these two giants control nearly 90% of the Western OTA (Online Travel Agency) market. Beyond these two, there are significant independent players like Airbnb, and the "Trip.com Group" (including Skyscanner), which is a dominant force in Asia. Google Travel has also become a massive competitor in 2026, acting as a meta-search engine that often bypasses the traditional OTAs. For travelers, this means that while many sites share the same backend data, there are still several distinct "families" of travel sites to compare when looking for the best deals.

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In December 2011, Expedia completed the corporate spin-off of Tripadvisor into a public company.

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Booking Holdings (which operates Booking.com, Kayak, Priceline, OpenTable, Agoda, and others) and Expedia Group (which operated Expedia, Hotels.com, Hotwire, trivago and others) are the largest online travel agencies (OTAs) in the world and operate through a dynamic portfolio of brands across different regions.

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Expedia first bought into Trivago in 2012, paying about $628 million in cash and stock for 61.6 percent of the company. The acquisition was part of a push by Expedia to expand its presence in Europe, reports Bloomberg Markets.

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Expedia owns Orbitz, Travelocity, Hotwire, eBookers and CheapTickets, while Booking Holdings comprises Booking.com, Priceline, Agoda, Kayak, Cheapflights, Rentalcars, Momondo and OpenTable. Ctrip, China's biggest travel agent, owns Trip.com, Tours4fun and Skyscanner.

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Expedia Group to merge loyalty programs across travel brands, expand member benefits. Expedia Group plans to unify and expand its customer loyalty programs across its family of brands, which includes Expedia, Hotels.com and Orbitz.

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While Airbnb is publicly traded and owned by a variety of shareholders, including its co-founders and venture capital firms, VRBO is a subsidiary of Expedia Group, a publicly traded company that also owns other popular travel brands.

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In the Reservation And Online Booking market, Tripadvisor has a 42.36% market share in comparison to Expedia's 8.80%. Since it has a better market share coverage, Tripadvisor holds the 1st spot in 6sense's Market Share Ranking Index for the Reservation And Online Booking category, while Expedia holds the 3rd spot.

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Vrbo is the vacation rental division within Expedia Group, the world´s travel platform. As part of Expedia Group, we are part of a global network of sites that operate in 70+ countries and reach 750 million monthly visits to help boost your earning potential.

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At first glance, there seem to be hundreds of different OTAs in the market, but in actuality, most OTAs are owned by top brands such as Tripadvisor, Expedia, and Booking Holdings.

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Expedia is legit While booking travel via an OTA can save you money, you'll always want to double check your reservations with the travel provider and only book reservations that you are fairly confident that you'll keep. Canceling can be a huge headache.

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In the Reservation And Online Booking market, Airbnb has a 28.63% market share in comparison to Expedia's 8.80%. Since it has a better market share coverage, Airbnb holds the 2nd spot in 6sense's Market Share Ranking Index for the Reservation And Online Booking category, while Expedia holds the 3rd spot.

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Expedia Rewards is now One Key™ Earn rewards across our family of brands with One Key. Rewards on any way you travel. Earn OneKeyCash for every dollar spent5 on eligible hotels, vacation rentals, flights, car rentals, and more when you book across our family of brands.

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A union between 'Exploration' and 'speed', the name 'Expedia' is born, and soon becomes synonymous with the new world of online travel. They go public in 1999 in the heat of the dot-com boom and continue to grow through the early 2000's, acquiring Travelscape in 2000 and launching a corporate travel arm in 2002.

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Hotels.com was established in 1991 as the Hotel Reservations Network (HRN). In 2001, it became part of Expedia, Inc. and in 2002, changed its name to Hotels.com. The company is operated by Hotels.com LP, a limited partnership subsidiary located in Dallas, Texas, in the United States.

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