Are Chinese traveling again?

We forecast that outbound trips by Chinese travelers will recover to 2019 levels two years from now in the second quarter of 2023 at the earliest. The delay is caused by the requirement for herd immunity to be established in China and destinations before quarantine-free travel is allowed.



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Yes, Chinese passport holders must obtain a Schengen visa to enter any European country in the Schengen Zone. However, there are some categories of people residing in China that are exempt from the visa requirement, as follows: Nationals of Schengen countries living in China.

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Easing of travel restrictions; Increase in disposable income among Chinese consumers; and. Growing popularity of domestic tourism.

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  • Thailand, Japan, and Singapore are the most popular destinations for Chinese tourists (based on online bookings data).
  • The main competitors for Europe outside of Asia are the United States of America (place 8).
  • According to the ETC, circa 10 million Chinese people are travelling to Europe yearly.


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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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