Fanny packs were popular worn around the waist back in the late '80s and early '90s, and now they are often seen slung over the shoulder.
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In 1988, when athletic wear had begun to cross over into street fashion, fanny packs were so popular that Adweek Magazine declared them “the hottest product of the year.” By the mid-1990s they had become ubiquitous, almost always either small leather numbers or in garish neon colours.
The modern version made from nylon and other synthetic materials came into use in the 1980s and they were especially in vogue in the 1990s, but gradually their popularity fell into decline by the mid-2000s. Their use was satirised by the American humorist Weird Al Yankovic in his song White & Nerdy.
How you wear a fanny pack is entirely up to your personal preference and style. While they are designed to be worn around your waist, most can also be slung across your body or carried over your shoulder. Some can even be worn under your clothes for added theft protection.
From a forgotten accessory to a fashion powerhouse, the journey of the fanny pack is a testament to the cyclical nature of fashion trends. Whether worn around the waist, slung over the shoulder, or worn crossbody, the fanny pack has become a versatile and practical accessory in 2023.