Are Priceline and Orbitz the same company?

In fact these 3 all belong to the very same company (Expedia Inc) after recent consolidation in the industry. The main 2 players are currently: Expedia – owns Travelocity, Orbitz, CheapTickets, Hotwire and eBookers. Priceline – owns Kayak, Booking.com, Cheapflights, Agoda and Momondo.



No, Priceline and Orbitz are not the same company, and they are actually owned by the two largest—and fiercest—rivals in the online travel industry. Orbitz is a subsidiary of Expedia Group, which also owns brands like Travelocity, Hotels.com, Vrbo, and Trivago. Priceline is the flagship brand of Booking Holdings, which also operates Booking.com, Kayak, Agoda, and OpenTable. While both sites offer very similar services—allowing you to compare and book flights, hotels, and car rentals—they use different back-end technology and have different loyalty structures. For example, Orbitz uses "Orbucks" as its reward currency, while Priceline focuses heavily on its "Pricebreakers" and "Trip Builder" bundle discounts. In the consolidated landscape of 2026, nearly every major travel site you visit belongs to one of these two "Big Two" giants, but Priceline and Orbitz remain distinct competitors within their respective parent corporations, often showing slightly different prices or "exclusive" deals depending on their specific partnerships with airlines and hotel chains.

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Two such industry leaders are Expedia and Priceline. Their parent companies hold the lion's share of the market: Expedia, Inc. also manages 200 additional sites, including Travelocity, Orbitz, and Hotels.com, while The Priceline Group owns five other brands, including Kayak and Booking.com.

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Expedia and Orbitz are part of the same company, but their two rewards programs are distinct and have key differences. Both reward programs are free to join and have three levels, with membership status depending on the number of bookings during the year.

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Customers who book hotel rooms via Hotwire and Priceline are price-sensitive and make their purchase decisions based primarily on price. Hotels that sell rooms on Hotwire and Priceline accept a lower price in return for guaranteed revenue and the possibility guests might turn into loyal customers.

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Customers who book hotel rooms via Hotwire and Priceline are price-sensitive and make their purchase decisions based primarily on price. Hotels that sell rooms on Hotwire and Priceline accept a lower price in return for guaranteed revenue and the possibility guests might turn into loyal customers.

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“We want to have a name aligned with all the different things that we do. We are now doing things that enable people to book hotels, homes, apartments, rental cars, flights, dinner reservations. Booking Holdings unifies all of these different things,” Fogel said.

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Expedia Buys Orbitz For $1.6B In Cash To Square Up To Priceline. After buying Travelocity earlier this month for $280 million, Expedia continues its online travel acquisition spree.

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The Priceline.com business will continue on, but the parent organization will become Booking Holdings. The change is effective immediately, and the stock will begin trading under symbol BKNG starting Feb. 27, 2018.

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It depends on where you are going, when you are traveling, and what type of discount you are looking for. Generally speaking, I recommend using Priceline as a first choice for its wide selection and range of discounts. Expedia is also a great choice, with its user-friendly platform and rewards program.

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