Are there Black Friday sales for hotels?

Throughout the year, Hotels.com offers great sales on hotel accommodations. For example, during the website's Xmas in July Sale, travelers could save up to 40% on hotels. Some of the best deals of the year are available during the Hotels.com Black Friday and Cyber Monday sales.



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Still, Black Friday sales can encourage hotel occupancy in slow periods; they can also help fill cruise ships and tour groups on future trips, enabling operators to hold the line on prices later. This year, sales at more affordable accommodations target travelers feeling the inflationary pinch on their budgets.

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The Marriott Black Friday and Cyber Monday sales are the perfect time to book a hotel for your next getaway. The brand's biggest sale of the year has lasted for five days in the past and gave travelers access to deep discounts on more than 3,500 properties in the United States, Canada, Latin America, and the Caribbean.

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The best time to book hotels in the United States is during the same week of travel. Within the week before your stay, you'll see massive savings of around 21% cheaper than average. 1-2 weeks before your stay is the next cheapest time to book U.S. hotels, with average savings of 8%.

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“Actually, hotel prices decline the longer you wait,” says Shank, “so if you haven't made plans yet, you can be rewarded for that with a better deal.” Same-day rates on HotelTonight are, on average, 10 percent less than if you book the day before, according to Shank. Be willing to live on the edge.

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If you have a loyalty status with the chain then yes, it's probably cheaper to book directly. Also, sometimes hotel offer discounts to incentivize people to reserve with them in order to avoid paying fees to a 3rd party platform like Booking.com. But the reverse can also happen. So just check both and compare.

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Hotel prices are dynamic, fluctuating based on supply and demand — that means the price you see when you're searching for hotels one day might change the very next, even if the dates of your stay remain the same.

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