Are travel agents still a thing in 2023?

As of 2023, there are over 400,000 people employed in the Travel Agencies industry in the US. The industry is forecast to grow by 7.1% throughout 2023, clearly demonstrating that demand for travel agents remains strong.



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With the growing demand for travel, this year is an excellent time to consider a career as a travel agent. In 2023, the earnings of a home-based travel agent in the United States can vary greatly based on factors such as experience, market demand, and the amount of sales made.

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Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade.

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Many travel professionals have adapted to this new environment by working for independent contractor companies or choosing to join host agencies. So it seems in one form or another, travel agents will survive! It's likely they will continue to evolve and serve an ever-changing world of travel.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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Then along came online booking sites like Travelocity and Expedia. These and other web platforms gave consumers the ability to plan and purchase their own trips. Losing clients to online providers and reduced commissions hurt brick-and-mortar agencies, leading many to downsize or leave the industry altogether.

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  • Low average salaries. One of the biggest drawbacks of the field is the pay travel agents receive. ...
  • It can be a demanding job. Travel agents with clients traveling worldwide often have to be on call pretty much 24/7 due to the vast time differences. ...
  • Online booking/job security.


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8 Great Reasons NOT to Use a Travel Agent
  • You Know How to Book Your Own Trips. ...
  • You Have Time to Research and Book Your Own Travel. ...
  • You Know Exactly What You Want. ...
  • You Like Non-Traditional Travel Components. ...
  • You Can Find Better Travel Deals. ...
  • Quirky or Complicated Trip Planning Scenarios.


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How do travel agents get paid? Commissions – you are paid a percentage of the cost. Service fees – you charge a fee for arranging each segment of travel. Salaries – you work for a large travel company.

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Today, despite multiple threats to their business model, travel advisors appear to be here to stay. Many expect a surge of 2022 bookings, with clients ready to travel again after a year and a half of pandemic lethargy.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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It's a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them.

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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Does not follow up: A bad agent promises trip options and rates, but fails to deliver in a timely manner to the client, who then moves on to another agent. A bad agent also fails to follow up with the client after a trip that has been booked to see how it went.

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These trends are reshaping the travel industry and providing exciting opportunities for both travelers and the travel industry alike.
  • Here are some of the top travel trends for 2023 that you should know about:
  • Eco-tourism.
  • Experiential travel.
  • Digital nomadism.
  • Wellness travel.
  • Multi-generational travel.


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The cost of lodging away from home was 5% more in June 2023 versus June 2022, and up 15% since 2019. The cost of entertainment and dining out are also slowly increasing. According to NerdWallet's Travel Price Index, the overall cost of travel is up 14% compared with June 2019 and down 3% versus the same month in 2022.

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