Can tourism be fully sustainable?

Although there are many ways to travel responsibly, tourism will never be completely sustainable. Every industry creates its own impact, and tourism is no different.



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Nature tourism or ecotourism is a type of environmentally friendly tourism. Nature tourism is a subvariant of responsible tourism which focuses on areas of nature and wilderness, environmental conservation, and leisure activities involving nature.

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Negative impacts to a destination include economic leakage, damage to the natural environment and overcrowding to name a few. Positive impacts to a destination include job creation, cultural heritage preservation and interpretation, wildlife preservation landscape restoration, and more.

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Towards 2030, the metaverse will enable visitors to mentally teleport themselves to destinations, regardless of time, financial resources and physical abilities. Individuals will seamlessly move between integrated digital and physical realities, where the engagement with travel becomes a part of daily life.

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The benefits of sustainable tourism are important both for local communities and for travelers, as they incorporate physical activity during their trip, save money, have new experiences, discover the local cultural heritage and get closer to nature.

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By 2030, arrivals are expected to reach 1.8 billion, meaning that in two decades' time, 5 million people will be crossing international borders for leisure, business or other purposes such as visiting friends and family every day.

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The Six Senses Resort in Fiji is a five-star luxury resort that operates in accordance with sustainable tourism principles. For instance, the resort is entirely powered by solar energy, and it includes its own rain capture and water filtration facilities, helping to reduce the use of plastic bottles.

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Tourism forms identified by the literature as being “sustainable” are numerous: ecological tourism (ecotourism), green tourism, soft, rural tourism and agrotourism, community tourism, solidarity and responsible tourism, all these opposing to the traditional, mass tourism.

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And before we can learn how to travel sustainably, we need to understand what damage exactly we can cause when we go on another vacation.
  • Destruction of nature and habitat loss. ...
  • Pressure on the resources of the area. ...
  • Loss of the cultural identity of the place and community. ...
  • Growth of aggression and crime rates.


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Top challenges confronting tourism are taxation, travel marketing, infrastructure issues, and security and cross border regulations.

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