In 2026, the answer is no; purchased points do not count toward the Southwest Companion Pass. To earn the highly coveted Companion Pass, you must either fly 100 qualifying one-way flights or earn 135,000 qualifying points in a single calendar year. While Southwest allows you to buy points for your Rapid Rewards account to redeem for flights, these "purchased" points are classified as non-qualifying. Qualifying points must come from "butt-in-seat" flights, base points earned via Southwest co-branded credit cards, or points earned through select partners like hotel and car rental bookings. A popular strategy in 2026 remains the "Credit Card Sign-up Bonus," as the large chunks of points earned through new card offers do count toward the 135,000-point goal. However, simply going to the Southwest website and using cash to buy a balance of points will only increase your "Redeemable" balance, not your "Companion Pass" progress, making it impossible to "buy" your way into the perk directly.