Pre-booking your entry is essential, this includes multi-attraction tickets (booking your visit to additional attractions on your ticket) and anyone with a promotional voucher.
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You can also combine a ride on the London Eye with a guided boat tour. Standard admission for adults starts at 25.50 pounds (around $32); children get discounted tickets. Packages – which include everything from a boat tour and London Eye ride to a private pod with sparkling wine – will have higher fees.
It's best to play it by ear and go on a day (or evening) when you are there. Day or night is chalk and cheese.........you can see everything clearly during daylight but not at night, however, London at night is twinkly and lovely. If this is your first visit go up in the day light hours.