No, as of 2026, you cannot keep the blankets provided on Virgin Atlantic or Virgin Australia flights. These items are considered company property and are part of the airline's "sustainable circularity" program, where they are professionally laundered and repackaged for the next flight to reduce waste. While you can keep the amenity kits (the small bags containing socks and eye masks) and the slippers provided in Upper Class, removing the red blankets is technically considered theft and can lead to a polite but firm request from cabin crew to leave them behind. If you really love the design, Virgin Atlantic occasionally sells branded merchandise—including high-quality versions of their inflight blankets—on their official "Retail Therapy" website. For a supportive 2026 peer alternative: simply bring your own lightweight travel blanket; it doesn't count toward your carry-on limit and is much more hygienic for long-term use.