Rewards points can be used to pay for all or part of your purchases. They can help you get all of the latest products on Amazon or Apple merchandise, including a full offering of the Apple^® Ultimate Rewards store. Book travel through the Chase portal: This is where Ultimate Rewards points are most valuable.

Chase Ultimate Rewards points are among the most flexible loyalty currencies in 2026, and they can be used for a vast array of redemptions. You can redeem them for cash back (as a statement credit or direct deposit) at a rate of 1 cent per point. They can also be used to purchase gift cards, shop at Amazon.com, or buy Apple products through the Chase portal. For travelers, the value is even higher: you can book flights, hotels, and car rentals directly through the Chase Travel Center, where points are often worth 1.25 to 1.5 cents each depending on which card you hold (e.g., Sapphire Preferred or Reserve). Perhaps most importantly, you can transfer points 1:1 to major airline and hotel partners like United, Southwest, British Airways, and Hyatt. While you can use them for almost "anything" via the cash-out option, the "sweet spot" in 2026 remains transferring them to high-value travel partners to get 2 cents or more in value per point.