Because of the tropical locale, you're going to want a lot of bright colors or even bright white to stand out. This can include bright dresses, tops, and bathing suits. Mexican beachwear is pretty standard, and you don't need to dress fancy unless you're headed to a high-end beach club.
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It is a truth universally acknowledged that you can't wear white after Labor Day. But why? It's a fashion rule that has been parroted by grandmothers, general interest magazines, and teenage mean girls for generations, as if it's a statute that society has always abided by.
Women tend to wear loose sundresses and skirts with sandals, as it is still hot and humid in the evenings. Avoid wearing clothes that show your stomach or cleavage – particularly if you are planning to visit the more conservative rural parts of Mexico. A wrap is always good to help you cover up.
You'll want to bring clothes that are cozy and warm, but also stylish and colorful. Some good options are: A sweater or cardigan that you can layer over a shirt or dress. Jeans, pants or leggings that are snug and comfortable.