Did blackfish hurt SeaWorld?

In the year following Blackfish's release, SeaWorld's attendance dropped by one million visitors. In 2014, the company announced an 84% fall in income and saw its share price drop by 33%, although they attributed this to 'the seasonal nature of the business' and not due to the impact of the documentary.



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Since Blackfish's release, what has happened to orcas at SeaWorld? Seven orcas have died at SeaWorld parks since 2013. Unna, Kasatka, Kyara, Kayla, Amaya, Nakai, and Tilikum all died in the abusement park's small tanks.

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Tilikum's death Following Brancheau's death, Tilikum stayed at the park until he died in 2017 from a lung infection.

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“'Blackfish' is billed as a documentary, but instead of a fair and balanced treatment of a complex subject, the film is inaccurate and misleading and, regrettably, exploits a tragedy that remains a source of deep pain for Dawn Brancheau's family, friends and colleagues,” SeaWorld's statement said.

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After Tilikum killed Dawn, the show was over. Overnight, SeaWorld's impressive bull orca was forced into isolation. Relegated to a back pool, Tili had become SeaWorld's elephant in the room. Meanwhile, a family was irreparably changed.

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Soon after, Tilikum was sold to SeaWorld. Eight years later, a man who had apparently sneaked into SeaWorld during the night was found dead on Tilikum's back. As the years passed, Tilikum was considered by many expert observers to have become increasingly depressed and unstable.

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Tilikum was estimated to be about 36 years old at the time of his death. He was brought to SeaWorld after Canada's Sealand of the Pacific closed in 1992. He had been at the amusement park ever since.

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Horrified visitors who had stuck around after a noontime show watched the animal charge through the pool with the trainer in its jaws. Workers used nets as an alarm sounded, but it was too late. Dawn Brancheau had drowned. It marked the third time the animal had been involved in a human death.

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SeaWorld has reached a $65 million settlement agreement to end a 2014 class-action civil lawsuit that accuses the company of misleading investors over the damage from the “Blackfish” documentary.

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