Though they are given stage makeup (all products are by Ben Nye), the looks themselves are fairly natural. “Most of the princesses are supposed to be, like, 15 years old, so the makeup looks are generally very clean beauty makeup versus an Instagram face,” McBroom said.

Yes, Disney Princesses (both the animated characters and the "Face Characters" in the theme parks) wear makeup, though it is designed to look stylized or "natural" depending on the context. In the animated films, makeup is used by artists to define the character's features, such as Snow White’s "lips red as a rose" or Elsa’s purple eyeshadow. In the Disney Parks, the Character Performers wear a specific, heavy-duty stage makeup known as "the look." This makeup is meticulously regulated to ensure consistency; every Ariel or Cinderella across all parks must use the exact same shades of lipstick, blush, and eyeshadow specified in the Disney "Style Guide." This makeup is much heavier than daily wear to ensure it remains visible under harsh sunlight and professional photography, and to withstand the heat and humidity of places like Florida and Tokyo. Even the "natural" looking princesses like Moana or Merida wear subtle earth-toned makeup to ensure their features "pop" for guests during meet-and-greets and parades.