Points don't expire. Redeem them for any JetBlue seat, any time (no blackout dates!).
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JetBlue's program gives rewards called TrueBlue points. Joining the TrueBlue program is free and you can start earning points by booking flights online. Points do not expire.
Use your points or miles regularlyThis is the obvious way to keep rewards from expiring. Making frequent purchases with your loyalty program will allow you to earn rewards and keep your account active. Redeeming rewards has the same effect if you occasionally use them for a statement credit, hotel room or flight.
Here's the catch. Air Miles themselves do not expire. But, if your account “expires” by being “dormant” (or inactive) for 24 consecutive months, then the points on it will disappear. An account is considered inactive if there are no points transactions within that period.
As a reminder, TrueBlue points can be used on the flight, hotel and car portions of your flight + hotel package, excluding travel insurance, certain taxes and fees.
Virgin Atlantic miles do not expire as long as the Virgin Atlantic account is open and in good standing. The only time Virgin Atlantic miles expire is when you or Virgin Atlantic closes the account without first redeeming unused rewards.
Even worse, points can expire completely. Often, hotel loyalty program points expire if your account is inactive for a period of time — typically one to two years.