Moreover, there's a surge of interest among millennials and gen X travelers who have never cruised before, with 73 percent considering a cruise vacation. Among millennials, the interest level stands at 77 percent, while for gen X, it's 73 percent.
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Interest among younger generations who have never cruised is higher than ever, with 73 percent of millennials and Gen X travelers considering a cruise vacation, according to a survey conducted by Cruise Lines International Association, the industry's trade group.
Out of the 4,500 respondents who took their first cruise, 88 percent of millennials and 86 percent of Gen X said they would do it again, according to CLIA.
Similar to the above data, Gen Z respondents aged 18-24 express the highest interest in cruising for the first time (36%) ? more than doubling the percentage of adults aged 55+ who would like to try one (14%).
What motivates millennials to travel. “Millennials tend to be driven very much by experiences,” said Roeschke. Millennials, along with Gen Zs, are more likely to spend money on experiences than on consumer goods (46% vs. 37%), according to American Express Travel's 2023 Global Travel Trends Report.
Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.
Passengers under 21 years of age must be accompanied by a parent, guardian or chaperone who is at least 25 years old; one adult chaperone is required for every five people under 21. Parents, guardians and chaperones are responsible for overseeing the onboard conduct of minors.
Interest among younger generations who have never cruised is higher than ever, with 73 percent of millennials and Gen X travelers considering a cruise vacation, according to a survey conducted by Cruise Lines International Association, the industry's trade group.
A millennial traveller is a traveller born between 1981 and 1996. This means that in 2023, they are in their late 20s, 30s, or possibly early 40s. A defining characteristic is that they grew up with tech. Computers, internet access, and mobile phones started to play a key role in their lives from a young age already.