Do people still use travel companies?

Do people still use travel agents? That's a question we get asked a lot at the American Society of Travel Advisors. Our members—travel advisors themselves—often get asked the same. Of course, the numbers say the answer is yes!



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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Advisors not only expedite planning, but they can be your back-up should anything go wrong, said Glusac. When a flight is canceled, a hotel reservation is lost, or a natural disaster strikes, they are there to help. Ultimately, their connections can become your conduit to a smoother and more stimulating trip.

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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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With the growing demand for travel, this year is an excellent time to consider a career as a travel agent. In 2023, the earnings of a home-based travel agent in the United States can vary greatly based on factors such as experience, market demand, and the amount of sales made.

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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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While you could spend hours scouring the internet, reading questionable reviews and looking for deals, a AAA Travel Agent's hard-won relationships could be benefitting you. Studies have shown working with a travel agent saves travelers over three hours of time spent planning per trip.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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Cons of using a travel agent Less convenient - Many travel agents only offer services during certain limited office hours. On the other hand, by booking online, you can make your bookings any time you want. Some travel booking sites also offer 24/7 customer support.

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But travel agencies also typically fall under “high risk.” One reason for that is the higher-than-average chargeback rates that can come from bookings for a future trip that a client later wants to cancel.

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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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While AI has undoubtedly brought convenience and efficiency to the world of travel planning, it cannot replace the value of using a travel agent when planning a vacation for your family. Travel agents offer a personalized touch, expertise, and a human connection that AI cannot replicate.

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When you book directly on an airline's website you have more leverage when it comes to delays, booking changes, and cancellations. If you call the airline after having booked through an OTA, there's a chance you'll be directed back to the OTA when service can be subpar and confusing.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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Your AAA Travel Advisor can help maximize the time you have to enjoy your vacation and ensure you get to see and experience everything you want to. Additionally, trips booked through AAA often include exclusive member benefits and offers. Get more information on the AAA Best Price Guarantee.

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Commission pay-out is tiered and paid to you monthly. While all of our independent contractors start at a shared percentage of 70% of commission earnings, you can earn up to 90%, based on your sales achievement.

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