Do people trust 5 star ratings?

Interestingly, only 10% of consumers use a 5-star rating filter. Most people think it's too good to be true. According to research by Northwestern, purchases are most influenced by reviews with an average rating of 4.2 to 4.5 stars out of 5 — making this the ideal average star rating for purchase probability.



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According to research by Northwestern, purchases are most influenced by reviews with an average rating of 4.2 to 4.5 stars out of 5 — making this the ideal average star rating for purchase probability. “Consumers perceive ratings closer to a perfect 5 stars as too good to be true,” the report suggests.

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Hotels can receive a rating of 1 to 5 stars, with 1 being the most basic and 5 being the most extravagant. However, a universal hotel star ranking system does not exist, so you can find the same hotel rated differently depending on which website you visit.

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Common Sense Media uses a scale of one to five, where 3 stars are Just fine; solid and anything lower is Disappointing at best. There is no agreement on what the lowest rating should be. Some critics make one star or a half-star their lowest rating.

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The Golden Middle This is why the most beneficial rating range falls somewhere between 4.2 and 4.5 stars. It's that golden area where reviews are still overwhelmingly positive, but investigative customers wary of their spending will still be able to find negative opinions to prove the trustworthiness of the seller.

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America's go-to rating system is run by the American Automobile Association (AAA). AAA uses a Diamond Rating system, with five diamonds being the highest designation a hotel can achieve. In order to assign ratings to hotels, inspectors visit these properties unannounced.

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Zero star hotel' has no walls or ceiling CLOSE. A suite in the “Null Stern Hotel,” which translates to “zero star hotel” in Switzerland.

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