No, you do not have to pay to join the Hertz Gold Plus Rewards program; it is completely free to sign up. As of 2026, membership remains free of charge for any traveler who wants to access benefits like skipping the rental counter and heading straight to their car at many major airport locations. While the base membership is free, Hertz uses a tiered system where "Five Star" and "President's Circle" status are earned through a specific number of rentals or a set amount of annual spending. These higher tiers offer additional perks like guaranteed upgrades and accelerated point earning. However, the core "Gold" level—which still allows you to earn points toward free rental days and provides a free additional driver (typically a spouse or domestic partner)—has no enrollment or annual subscription fee, making it a "no-brainer" for even occasional renters to join before their next trip.