Technically, yes, you can use any box. However, you will want to make sure that the box is sturdy enough. Something like a cereal box is much thinner then a regular shipping box.
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Bubble wrap alone is not enough to protect your item. It is still important to use a sturdy, correctly-sized box for shipping. If there are any empty spaces in your items, like in a glass, fill them with paper. Protect items with foam, if needed, and fill empty spaces in the box with packing peanuts.