Yes, Apple Pay is extremely widespread in Italy and is a reliable tool for both locals and travelers in 2026. Italy has seen a massive push toward "pagamenti contactless" (contactless payments) over the last few years, and virtually every merchant that accepts credit cards—from high-end boutiques in Milan to small cafes in Rome—is equipped with a tap-to-pay terminal. You can use Apple Pay at supermarkets, gas stations, museums, and even for public transportation in many major cities. For example, in Rome and Milan, you can "tap in" at metro turnstiles and on buses using your iPhone or Apple Watch without needing to buy a physical ticket. However, there are still important "pro-tips" to keep in mind: while the technology is universal, some small, family-run businesses or rural trattorias may still prefer cash (contanti) for small purchases like an espresso. Additionally, some Italian taxis may claim their terminal is "broken" to encourage cash payment, so it is always wise to ask "Posso pagare con la carta?" (Can I pay by card?) before starting your ride. While you can rely on Apple Pay for 90% of your trip, carrying about €50 to €100 in backup cash for street markets and remote areas is still highly recommended by locals.