In the standard makeup application hierarchy, concealer is most effective when applied after foundation. The logic behind this "foundation-first" rule is that foundation is designed to even out the overall skin tone and blur minor imperfections across the entire face. If you apply concealer first, much of it will be rubbed off or shifted during the foundation blending process, leading to wasted product and uneven coverage. By applying foundation first, you can see which specific areas—such as dark under-eye circles, active blemishes, or redness around the nose—still require extra attention. This "targeted" approach prevents the heavy, "cakey" look that often occurs when too many layers are stacked. However, there is a notable exception for color-correcting concealers (like peach or green hues used to neutralize blue or red tones); these should be applied to bare skin or primer before foundation so the corrective pigment can be subtly blended beneath your skin-toned base for a natural finish.