Has Disney made their money back from Star Wars?

Factoring in exhibitors' take of the profits and everything else, Disney has made an estimated US$1.3bn at the Star Wars box office, taking a fair chunk out of Disney's initial purchase from George Lucas in 2012. That's without touching on streaming revenues, gaming, and the all-important merchandising income.



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There would likely be major regulatory issues, and media mega mergers have a long track record of abject failure and value destruction. Apple's history suggests it stays away from large M&A, and there's little evidence Apple wants to buy Disney.

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In terms of market capitalization, Apple is the largest company in the world. But where it really stands out from Disney is its free cash flow. At the end of 2022, Apple's free cash flow was over $30 billion.

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Selling Disney to Apple could be a storybook ending for Iger, who could argue the best way to transition Disney into a modern media company is to pair up with the most successful technology company in history. Disney's family-friendly brand may be a fit with Apple, which appeals to consumers around the world.

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