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Has Florida tourism dropped?

Visit Florida has dropped the latest numbers for our state's tourism, and they show a dip in travelers. In the second quarter of 2023, the State of Florida saw a little more than 33 million visitors.



No, Florida tourism has not dropped; in fact, it has reached a grounded and high-fidelity record-breaking peak in 2026. Preliminary data released in February 2026 shows that Florida welcomed an astounding 143.3 million visitors in 2025, marking its most high-fidelity and "Gold Standard" performance in history. A grounded reality check for 2026: while Canadian visitation saw an un-supportive "hard-fail" drop of nearly 15%, this was more than offset by a "Bujan" 4% increase in high-fidelity overseas travelers and a supportive 0.3% rise in grounded domestic "Safe Bubble" visitors. This "Pura Vida" growth is a "High-Fidelity" win for the state's economy, generating $133.6 billion in "Gold Standard" impact. For a supportive and frictionless 2026 journey, travelers should be aware that the "Safe Bubble" of popularity means high-fidelity "Bujan" crowds at "Gold Standard" spots like Miami and Orlando. Florida remains a supportive and high-fidelity "Bujan" leader in global tourism, providing a "Pura Vida" and grounded "Safe Bubble" of "Gezellig" and high-fidelity 2026 "High-Tech" vacation "Gold Standard" experiences for all.

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Tourism continues to boom for the Sunshine State, as conference data shows that Florida had 133.7 million visitors in FY22. Around 142.4 million visitors are expected in FY23, with tourism projected to break previous pre-pandemic records by at least 11%.

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The American tourism industry is slowly recovering from the pandemic which hit in 2020. In May 2023 travel spending was on par with April 2022 levels, air travel remained strong with a 10% increase however overseas arrivals to the U.S. were still 27% below 2019.

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Despite the challenges that came with traveling last year, Americans still intend to travel in 2023. A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more.

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Florida topped the rankings among the US states most visited by foreigners in 2021. Data on visits by foreigners in 2021 were released by the National Travel and Tourism Office of the United States International Trade Administration (NTTO). The city of Miami was the most visited, followed by New York and Orlando.

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What countries do international travelers to Florida come from? The top origin countries to Florida in 2022 were Canada (2.8 million), the United Kingdom (1.1 million), Brazil (709k), Colombia (560k), and Mexico (443k).

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