Yes, Genie+ (now rebranded as Lightning Lane Multi Pass) has seen significant price increases for the 2025–2026 season. As of early 2026, the maximum price for a Multi Pass at Magic Kingdom has reached $45 per person, while prices at other parks like EPCOT and Hollywood Studios have climbed to around $37 to $39 on peak days. Disney utilizes "Surge Pricing," meaning the cost fluctuates based on daily demand; for example, during the busy Christmas and New Year's window, the price can be nearly double what it is on a quiet Tuesday in September. For a family of four, this can add an extra $180 per day to the vacation budget. To get the highest value, it is a peer-to-peer essential to "rope drop" (arrive before the park opens) and have a solid strategy for "stacking" your reservations, as the higher prices make it even more critical to maximize the number of rides you experience throughout the day.