Has the hotel industry recovered from the pandemic?

Several hotel activity metrics, including average price per room, revenue per room, and supply growth, show most major cities have rebounded from the worst of the pandemic. Some, including Miami, Florida, and Austin, Texas, are seeing notable growth in both supply and revenue.



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The U.S. hotel industry has continued to experience growth in 2023, building upon the momentum gained in 2022. According to data provided by Smith Travel Research (STR), the sector experienced pronounced performance in April 2023 compared to earlier months.

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Unsurprisingly, consumers are more price-led when choosing venues compared to last year – indicating they're becoming more cost conscious. The eating out market is set to be a challenging landscape to navigate in 2023, and operators will need to look for ways to emphasise value for money.

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Contrasting the first half of 2023 with the same time frame 2022, the LWHA Major U.S. Hotel Sales Survey indicated a 36 percent decrease in the number of sale transactions, a 50 percent decline of total dollar volume, and a diminishment in sale price per room of 4 percent.

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TROY, Michigan—With average U.S. hotel occupancy on track to reach 63.8 percent in 2023, just shy of the pre-pandemic level of 65.9 percent, business and leisure travelers are packing into hotels throughout North America for a second consecutive year.

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The housekeeping team is arguably one of the most hard-working departments in the hospitality industry. Though their work is often unseen (and often taken for granted), housekeeping staff play a pivotal role in one of the most crucial aspects of any hotel — its cleanliness.

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Some of this shift happened organically, as increasing numbers of hotel visitors realized they could order dinner to the lobby from a local restaurant for less than the cost of subpar sandwiches from room service. In light of this shift, food delivery services are increasingly partnering directly with hotels.

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Hospitality business has the potential of spawning million dollars, but not every hotelier will succeed due to falling short in meeting financial goals. It sounds obvious that the most basic reasons are because of bad management, poor location, dismissive customer service or unskilled marketing.

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