As estimated by Statista Mobility Market Insights, two-thirds of revenue in the global travel and tourism market came from online sales channels in 2022. That year, the online travel market size worldwide was roughly 475 billion U.S. dollars, and it was forecast to reach over one trillion U.S. dollars by 2030.
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Despite the clear pluses from using an agency, online clearly wins out in 2023, with a large majority saying they prefer to book their trips over the internet - 72 percent to just 12 percent in favor of using a travel agency.
These OTAs revolutionized the travel industry and changed how travel planning was done by aggregating information from across the internet into one place for travelers to compare options, pricing, reviews, and more.
The most common ethnicity among travelers is White, which makes up 65.9% of all travelers. Comparatively, 12.9% of travelers are Hispanic or Latino and 9.6% of travelers are Asian.
The United States was the country worldwide with the highest international tourism receipts in 2022. That year, inbound tourism receipts in the U.S. amounted to roughly 135 billion U.S. dollars.