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How did lululemon belt bag become popular?

Made famous by TikTok (see #lululemonbeltbag) the fanny pack is, apparently, back in fashion, with Lululemon's $38/£38 belt bag gaining a cult following.



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According to many lululemon belt bag lovers on TikTok, Reddit, and Instagram, it fits tons of items without feeling or looking overstuffed. As a personal user, I can also attest that it indeed fits a ton. “I love it! It fits my phone, keys [and] wallet, with room to spare,” said one reviewer on Reddit.

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TikTok is officially the new way things go viral these days, it seems, and lululemon's Everywhere Belt Bag is just another example: Though it launched in lululemon stores in summer 2020, the versatile pouch became a cult-favorite after catching on in TikTok videos, and is now impossible to find anywhere.

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The Everywhere Belt Bag was first released in 2018 and was made to hold the necessities (phone, wallet, keys) while on the go. The nylon bag is water- and sweat-repellent, so it can be worn around your waist on walks or jogs.

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The modern version made from nylon and other synthetic materials came into use in the 1980s and they were especially in vogue in the 1990s, but gradually their popularity fell into decline by the mid-2000s. Their use was satirised by the American humorist Weird Al Yankovic in his song White & Nerdy.

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A lot of the newer moms have brought these back in a fashionable way,” says fashion stylist Ali Levine. So is this a case of “what's old is new again?” According to Levine—and the fact that everyone from Lululemon to high fashion brands like Gucci are making different versions of this bag—the answer is yes.

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An Australian woman named Melba Stone is widely credited with inventing the bumbag in 1962 (it is said she was inspired by kangaroo pouches).

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This versatile bag is everything you could possibly need in a functional travel pack: At 7.5 inches by 2 inches by 5 inches and with a capacity of 1L, it's spacious enough for my sunglasses, wallet, passport, keys, and phone, and is easily adjustable to fit across my body when wearing just a tank top and even when I'm ...

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Belt bags, in general, have been trending on the app, but Lululemon's is a clear favorite of users. The #lululemonbeltbag tag has over 147 million views, with many people complimenting its spacious design and chic look.

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And there's one specific style that you probably see, well, everywhere: the Lululemon Everywhere Belt Bag. Lululemon knew what it was doing when naming this product because it's truly all over the place. The hands-free belt bag is consistently a best-seller for the brand, which means it's often hard to come by.

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Belt bags, in general, have been trending on the app, but Lululemon's is a clear favorite of users. The #lululemonbeltbag tag has over 147 million views, with many people complimenting its spacious design and chic look.

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The most popular pick by far is the black Lululemon Belt Bag, but the brand just dropped four colorful options for spring: a cool mint, a taupe with lululemon graphics, a green, pink, and gray tie-dye, and a pastel blue that's already sold out online.

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For a while, lululemon's bestselling Everywhere Belt Bag seemed nearly impossible to get your hands on. After becoming a viral commodity — namely one of TikTok's obsessions — the cult-favorite belt bag took a long hiatus, but is now restocked and ready to be taken with you, well, everywhere.

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A popular 90s wardrobe staple, the fanny pack, continues to reign as one of the trendiest accessories of 2023.

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You can wear it multiple ways like a crossbody bag, around your waist or as a shoulder bag. It can easily go from an activewear look to travel day outfit with the switch of a few key pieces.

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A crossbody belt bag (or “waist bag”) that's great for everyday errands and commutes, the Everywhere Bag consistently sells out around this time of year, as people shop for Christmas gifts and prep for their holiday travel.

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Belt bags have been creeping into the fashion scene over the last few years — and for good reason. Unlike a classic shoulder purse or tote, the hands-free pouch can be worn to casual, formal, and athletic ventures all the same.

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It's become a choice bag to pair with exercise clothes and bring along on hikes or sling over the shoulder while biking or jogging. At the same time, the increasing prevalence of athleisure in high fashion means it can work perfectly for social events, parties, and more formal events.

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