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How did the belt bag trend start?

The belt bag first hit Lululemon's shelves in 2018. By the summer of 2022, it began to explode in popularity, with TikTok users flooding the platform with videos detailing their experiences with the bag—overlaid with viral sound bites like, “Capitalism really popped off today ladies.”



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How did the belt bag trend start? Back in 1954, Sports Illustrated ran an advertisement for a leather pouch that was touted as an ideal accessory for cross-country skiers who wanted to hold their lunch and ski wax.

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Still, the belt bag follows a long line of generational fashion trends—akin to the bell bottoms of the 1970s, its predecessor fanny pack of the 1980s, and the 1990s' scrunchies and tube tops. What makes the bag so popular beyond social media is perhaps its simplicity.

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The reason why fanny packs are cool is that they can easily replace a purse while biking, walking, or, if you are going for that hypebeast look… clubbing. The belted style of fanny packs makes for total ease of wear.

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Also known as bum bags, waist bags, or belt bags, they make waves as functional and trendy additions to workwear and everyday attire. In 2023, these versatile accessories will be a must-have staple for anyone seeking a blend of convenience and style.

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lululemon is beloved for many reasons, but over the past few years has found even more fans thanks to its TikTok-viral Everywhere Belt Bag. With adjustable straps and pockets galore, the brand's bags make fashionable yet functional pieces or upgrades to your longtime favorites.

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lululemon is beloved for many reasons, but over the past few years has found even more fans thanks to its TikTok-viral Everywhere Belt Bag. With adjustable straps and pockets galore, the brand's bags make fashionable yet functional pieces or upgrades to your longtime favorites.

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This versatile bag is everything you could possibly need in a functional travel pack: At 7.5 inches by 2 inches by 5 inches and with a capacity of 1L, it's spacious enough for my sunglasses, wallet, passport, keys, and phone, and is easily adjustable to fit across my body when wearing just a tank top and even when I'm ...

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The most popular pick by far is the black Lululemon Belt Bag, but the brand just dropped four colorful options for spring: a cool mint, a taupe with lululemon graphics, a green, pink, and gray tie-dye, and a pastel blue that's already sold out online.

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Waist bags, also known as fanny packs, are not just for tourists anymore. In 2023, they are making a comeback as one of the hottest fashion trends. From joggers and hikers to fashionistas, everyone is embracing the convenience, practicality, and style of waist bags.

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When shopping for a new bag this season, there are a few overarching themes that make up the most noteworthy spring/summer 2023 handbag trends. For starters, you can't go wrong with something roomy and soft or an updated style in a classic shape—think crossbody satchels, baguettes, and buckets.

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How you wear a fanny pack is entirely up to your personal preference and style. While they are designed to be worn around your waist, most can also be slung across your body or carried over your shoulder. Some can even be worn under your clothes for added theft protection.

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The reason why fanny packs are cool is that they can easily replace a purse while biking, walking, or, if you are going for that hypebeast look… clubbing. The belted style of fanny packs makes for total ease of wear.

MORE DETAILS