How do consumers choose between hotels and Airbnb?

While factors such as price, reviews and availability of parking were determinants of choice for both hotel and Airbnb consumers, hotel users valued attributes like housekeeping and security more so than Airbnb users, for whom attributes such as location and amenities were more important.



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According to the survey, 60 percent of leisure travelers who use both hotels and Airbnb prefer the home rental platform versus hotels. However, 68 percent of business travelers prefer hotels and have negative experiences using Airbnb for work.

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Readers cited cleaning fees and lack of reliable service as why they gravitate toward traditional hotels when they travel. “If the options are there, I will always pick a hotel. I like the experience better — room service, cleaning, and concierge,” said Keri from Maine.

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There's no better way to do this than to offer an outstanding food menu selection and amenities, improved room bookings, competitive prices, and discount offers. But that's not all. A challenge common to hotels seeking to attract new guests to their hotel is the challenge of an overcrowded and competitive marketplace.

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Nearly 40 percent claiming they prefer Airbnb to hotels is extremely good news for the online marketplace and hospitality service. It is interesting that a slightly greater number of millennials answered they preferred Airbnb than did the number of respondents who said hotels are worth the added cost.

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Airbnbs provide guests with access to full kitchens, larger living spaces, and a unique experience. Often, these rentals come at a much cheaper cost than similar services provided by the hotel industry. Perhaps because of the price and experience, millennials favor Airbnbs over hotels.

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Because of the high surcharge on Airbnb rentals, many people have returned to staying in hotels. As many Twitter users pointed out, hotel amenities – such as a concierge, cleaning services, pools, and better security – might be worth more than an Airbnb stay.

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Tourists are mostly motivated to book Airbnb accommodation because of its low cost, convenient location, and household amenities.

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Another way to attract respectful guests to your Airbnb is by offering additional amenities or services to enhance their experience. This can include things like providing extra towels and linens, offering a welcome basket with snacks and drinks, or providing access to a shared pool or other shared spaces.

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Reward Loyal Guests and Personalize the Experience As part of your loyalty programs, provide late checkout for free, establish a tiered loyalty system, or create other amenities and ways to show your gratitude for their patronage. Also, an in-person thank you goes a long way.

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Let your guests know about local amenities, restaurants, and fun things to do in the area. By doing this, you'll make their trip experience feel more seamless and will show guests that your hotel is there to anticipate their needs.

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Retain customers with the easiest hotel CRM
  • Explore your CRM for old leads. ...
  • Market to your guests' past interests. ...
  • Understand the motivations behind repeat bookings. ...
  • Offer the right repeat booking incentives. ...
  • Apply guest feedback to future stays. ...
  • Know your VIPs and personalize their experience.


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3 Important Factors When Choosing A Hotel
  • Location is Everything.
  • Finding the Best Value.
  • A Great Customer Experience.


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A hotel's target market refers to the specific group of people that the hotel is trying to attract as guests. This can be based on various factors, such as age, income level, interests, or travel purpose. For example, a hotel might target business travelers, families, or budget-conscious travelers.

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Airbnbs are usually cheaper than hotels for longer stays and large groups, but they don't offer the same services. Sally French is a travel rewards expert who joined NerdWallet in 2020. She previously wrote about travel and credit cards for The New York Times and its sibling site, Wirecutter.

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The new travel luxury: Uniqueness Guests still want fine wines and rich fabric, but they want greater personalized attention. A study from global hotel consultancy HVS London found that the upcoming generation of travelers believe luxury means having unique, enriching life experiences.

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