How do easyJet segment their customers?

Based on the usage, the market can be segmented into four main segments which are long- haul leisure travellers, long-haul business travellers, short-haul leisure travellers, and short- haul business travellers. It's obvious that easyJet is targeting on both the short-haul leisure and business travellers.



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Founded in 1995, easyJet is the leading airline in the United Kingdom. In this country, the airline's customer base includes people from all age groups, and consumers from various household sizes travel with easyJet.

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As an easyJet Plus member, you get to use our dedicated easyJet Plus Bag Drop, book a seat for free anywhere on the plane, bring an additional large cabin bag in addition to your small under seat bag, use Fast Track Security at selected airports, be first on board with Speedy Boarding and a range of other benefits, ...

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The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft.

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  • Low-cost business model: EasyJet's low-cost business model offers affordable airfares to a wide range of travelers. ...
  • Strong brand recognition: EasyJet is a well-known brand, recognized for its orange and white livery and commitment to sustainability.


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easyJet's network spans over 700 routes across 32 countries and the airline operates on more of Europe's top 100 routes than any other airline - an ideal proposition for business travellers.

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Staff shortages: EasyJet, like many other airlines, has faced staff shortages caused by factors such as illness, quarantine requirements, and resourcing challenges. These staffing issues have made it difficult for the airline to operate its full schedule, leading to flight cancellations.

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One of the ways in which the airline engenders this strong team spirit is through its comprehensive share ownership options. By offering shares in easyJet to people at every level, in every country, the entire workforce is encouraged to feel like they have a stake in the success of the company.

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