How do I find luxury travel clients?

To get your first client, leverage your personal network. Do you know anyone planning a honeymoon? This is often the first (and only!) luxury vacation people take, so consider offering to plan a friend's.



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As the name suggests, a luxury travel agent is someone who helps you plan your luxury tour or vacations. Luxury travel agents focus on providing services for people or high-end clients who are willing to shell out more money for a luxurious experience.

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Travel agents, including Fora Advisors, are paid in commissions. A commission is a percentage of the cost of a travel experience (such as a hotel stay). Some agents also charge planning fees for additional services (more on that below).

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They're looking for value: Even though luxury travelers are willing to spend money on their trips, they still want value for their money. This means finding the perfect balance between offering unique experiences and providing excellent service at a fair price.

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Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade.

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For example, a luxury trip might include lesser-known experiences that require advance reservations and planning, or smaller venues that are reserved for more intimate trips. Within the hotel or cruise ship, there may be amenities like free drinks and snacks, as well as access to exclusive lounges.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Travel agents sometimes feel as if they're working “blind.” They don't have access to their clients' personal information, such as vacation dates and preferences. You can't plan a strategy, segment your client base, or know what to offer them without these details.

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The commission percentage agencies earn depends on numerous factors, the most important one being which private contracts you have access to. Here's a general rule of thumb on the airline ticket commission range you can expect as a travel advisor: Domestic: 0-5% International: 10-22%

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Travel agencies need clients, so attracting new customers all the time is very important to grow your business. Some agents will rely on calling potential prospects - called cold calling - while others place ads online or in newspapers and magazines or use social media to attract travelers.

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7 Ways to Travel Like a Millionaire -- on a Budget
  1. Skip the Hotel.
  2. Book a Private Plane (or Yacht)
  3. Visit in the Off-Season.
  4. Plan Ahead When Dining Out.
  5. Visit Countries Where a Dollar Is Worth More.
  6. Use a Travel Rewards Credit Card.
  7. Leverage Your Loyalty and Manners to Ask for Upgrades.
  8. Read: 5 Ways to Think Like a Millionaire.


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