How do I trust a travel agent?

Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.



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A legitimate travel agent should have a physical address you can verify. It could be a warning sign if the agent only has a P.O. Box or a virtual office. Before booking with a travel agent, check their online reviews on websites such as TripAdvisor or Trustpilot.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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Hassle-free booking: A travel agent books everything for you, so you don't have to worry about the details. Plus, if you need to make changes, you just call your agent and he or she will handle it.

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FIT travel agents make money not only through the fees mentioned above but also through net pricing mark-ups and commissions from the different vendors they're booking. There's no one-size-fits-all fee when it comes to custom itineraries.

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But travel agencies also typically fall under “high risk.” One reason for that is the higher-than-average chargeback rates that can come from bookings for a future trip that a client later wants to cancel.

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How to Tell If a Tour Operator Is Legitimate
  1. Check for affiliations and memberships. ...
  2. Research them in the press. ...
  3. Check for accolades. ...
  4. Avoid travel clubs. ...
  5. Make sure they accept credit cards. ...
  6. Ask for trip details. ...
  7. Be careful about paying in full upfront. ...
  8. Check for their address.


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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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When a travel agent books travel arrangements through a wholesaler or a tour operator, the agent must confirm the reservation and notify the client of any changes to the itinerary. The travel agent must confirm the reservation by directly contacting the supplier.

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Travel agents, including Fora Advisors, are paid in commissions. A commission is a percentage of the cost of a travel experience (such as a hotel stay). Some agents also charge planning fees for additional services (more on that below).

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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Some agents charge fees by percentage, ranging from 5 percent to 15 percent of the trip's cost. Others may charge a flat rate, anywhere from $100-$500 on average. You may have to pay an hourly rate for travel agents to research, plan or arrange your trip.

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Finding a trustworthy company is not always easy – While there are a lot of travel agents out there, many cannot provide significantly better deals than booking directly with hotels and airlines. Also, it is not uncommon for travel agents to make mistakes, such as booking the incorrect date or choosing the wrong hotel.

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When you book directly on an airline's website you have more leverage when it comes to delays, booking changes, and cancellations. If you call the airline after having booked through an OTA, there's a chance you'll be directed back to the OTA when service can be subpar and confusing.

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It depends… For a simple domestic round trip ticket, there's probably no advantage in booking with a travel agent. For more complex itineraries, international trips, or flights that are part of a more complete vacation (cruise, tours, all-inclusives, etc.), the small fee most travel agents charge may be well worth it!

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You can actually save money when you book a trip with a travel agent. You also save time because travel agents are likely to be more experienced in finding the deals that are available. This way everyone benefits from booking a trip with a travel agent.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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