In Swahili, safari means journey or expedition. The word has been used in English since the late 19th century to talk about hunting trips to Africa, the clothing these hunters would wear, and more recently, a journey taken to observe or photograph African animals.

Etymologically, "safari" is the Swahili word for "journey" or "expedition," derived from the Arabic safar. In its most traditional sense, it refers to an overland trip to observe or hunt big game, historically associated with the "Big Five" in East Africa. However, in 2026, the definition has evolved significantly to prioritize ecotourism and conservation. A modern safari is defined as a guided, immersive wildlife experience where the goal is photographic documentation and education rather than hunting. It can take many forms: a "Jeep Safari" in the Serengeti, a "Walking Safari" in Zambia, or even a "Water Safari" via dugout canoe in the Okavango Delta. Beyond wildlife, the term has permeated culture through Safari Fashion (khaki fabrics, belted jackets) and Safari Software (Apple's web browser). Ultimately, the core of the definition remains the "journey"—a transition from the urban world into a wild landscape to connect with nature, usually characterized by sunrise excursions, expert tracking, and high-end "glamping" or lodge accommodations.