How do you get preferred seating on Ticketmaster?

If you are an eligible Card Member who has connected your Card to your Ticketmaster account, your eligibility has already been saved to your Ticketmaster account. This means you will have access to available Preferred Seating across all eligible events on Ticketmaster when you're logged in on Ticketmaster.



"Preferred Seating" on Ticketmaster is an exclusive benefit usually reserved for eligible American Express Card Members. To access these seats in 2026, you must link an eligible card (such as an Amex Platinum or Centurion) to your Ticketmaster account or enter the 10-digit customer service number from the back of your card when prompted. Once unlocked, these "Amex Preferred" seats—often located in the front rows or prime center sections—become visible on the seat map. Other ways to obtain "preferred" access include participating in Fan Club presales, using "Verified Fan" registration, or holding "Platinum" status with specific venue partners. It is important to note that "Preferred Seating" is not a separate ticket tier but a restricted pool of standard seats held back specifically for high-tier cardholders to ensure they have access to the best inventory even during high-demand sell-outs.

People Also Ask

The difference is that Preferred Seats are preassigned, while GA (General Admission) is first come, first serve. Helpful? We had the preferred tickets, literally up front and centre. It was great to be within arms reach of the band and a couple of times we connected with the musicians.

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What is preferred seating? A preferred seat is a regular United Economy seat that's closer to the front of the plane. This will put you in the first few rows behind Economy Plus. Extra legroom is not included.

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Preferred seats are regular seats, just typically closer to the front of the plane. If you already have seat assignments together, there is ZERO reason to pay for preferred. Often, because AA designates so many seats as preferred (sometimes nearly all aisle seats), a non-elite can be forced into buying it.

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The rationale given to frequent fliers is that by charging average fliers for these seats, the airlines can keep more seats for their best customers. Presumably, these seats, while not as good as “Economy Plus,” will still be better than being stuck in the very back of the plane.

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