To ensure you sit next to a friend, the most reliable method in 2026 is to book your tickets on a single reservation (PNR). When passengers are on the same booking, airline algorithms prioritize keeping them together during the auto-assignment phase. If you booked separately, you should immediately log into the "Manage My Booking" portal of the airline’s app and manually select adjacent seats; note that many "Basic Economy" fares now charge a fee for this privilege. On airlines like Southwest, which uses open seating, you simply need to check in exactly 24 hours early to secure a high boarding position (A or B group) and then physically save a seat for your friend (though this is a point of frequent debate among flyers). If all else fails, you can politely ask a fellow passenger to swap once on board, but "seat-switching" is increasingly difficult on full flights. Offering a seat that is closer to the front or is an aisle/window in exchange for a middle seat is the most successful social strategy.