Disney utilizes a specialized "sensory marketing" technology known as ScentAir (and other "Scentilator" machines) to diffuse signature fragrances through their hotel lobby ventilation systems. These scents are carefully designed to evoke specific emotions and memories; for example, the Polynesian Village Resort features "Paradise Found" (hibiscus and coconut), while the Grand Floridian uses a subtle "Victorian Splendor" citrus and floral blend. At the Yacht & Beach Club, the air is infused with a "Green Clover and Aloe" scent that many guests identify as the "smell of vacation." This "fragrance branding" is so effective that it has spawned a massive secondary market of candles and room sprays. By pairing these smells with music and architecture, Disney creates an immersive "atmosphere" that guests subconsiously associate with the comfort and magic of their specific resort.