How does Disney treat their customers?

Disney treats every guest, no matter if it's their first visit or their hundredth, like a VIP. Much of that comes from understanding guests and personalizing the experience to meet their needs. Employees pay attention and ask guests about their visit and are encouraged to create one-of-a-kind interactions.



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Walt Disney recognized that, above everything else, brand loyalty begins with an authentic relationship. With a 70% return rate of first-time visitors, Disney Resorts truly exemplify an emotionally-connected culture.

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According to Disney Careers, their company values are optimism, innovation, decency, quality, community, and storytelling.

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Retargeting viewers who have engaged with select Disney content and encouraging them to check out related content that matches their interests and is aligned to their viewing behavior is an essential part of Disney's broader customer retention strategy.

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Fear and anxiety are normal emotions on some Disney rides! Disney can also be anxiety-inducing if you have a fear of roller coasters or heights. Some of the thrill rides, like Space Mountain, Big Thunder Mountain Railroad, and Soarin', can seriously freak out anybody who gets nervous in these situations.

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A cast member (or CM) is a Disney employee that works at Disney Parks or at the Disney Store. Cast members have various jobs, such as watching over security (telling people the safety rules of rides and attractions, for example), tending to rides and attractions, and playing Disney characters.

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What is the no sad kids rule at Disney? Did you know Disney has an unspoken rule called the No Sad Kids rule? The rule allows cast members to go above and beyond to make sure kids who are upset get their smile back.

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We've already told you what a “Code 101” means, but today, we're here to talk about the dreaded “Code V,” otherwise known as a “protein spill.” What's that? Well…it's Cast Member lingo for when someone vomits.

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Generally, the internet agrees that a Disney adult is someone who loves Disney as much as kids do (or more). They visit the theme parks often, usually own lots of Disney merchandise, love the movies (especially the classic animated films), and aren't ashamed of their passion for the brand.

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Only by constantly innovating and pushing the boundaries of both animation and business, was the company able to go from a moderately successful animation studio to a complete entertainment experience – with theme parks, merchandising, cruise ships, and more.

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Disney Customer Service Model With this approach to customer service, cast members are empowered to make decisions. This brings us to Disney's Four Key Basics, in priority order: Safety, Courtesy, Show, and Efficiency. Cast members should always practice safe behaviors and put safety first.

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