How does Gen Z travel?

They often use mobile devices to research and book their next trip. They prefer to support brands that implement sustainable practices. The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation.



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“When it comes to nearly all travel behaviors, millennials are the generation most likely to engage — and they do so often,” said Lindsey Roeschke, travel and hospitality analyst at Morning Consult.

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More than half of Gen Zers are already frequent travelers
As Gen Zers age and grow in spending power, they will likely outpace travel-happy millennials. Surveys conducted Dec. 14, 2022-Feb. 20, 2023, among 738 to 2,052 U.S. adults, with an unweighted margin of error of up to +/-4 percentage points.

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Does Gen Z struggle more with mental health than millennials? New polling shows signs of a shift. Compared with older generations today, members of Gen Z are much more likely to report experiencing negative emotions such as stress, anxiety and loneliness, according to a new study.

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