With an air temp of 80 degrees Fahrenheit, sand can feel as hot as 110 degrees. With average July temperatures in the 90s, sand can feel hotter than 120 degrees.
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AND YES, THE WATER DOES INTENSIFY THE SUN'S RAYS.And the reason you've been waiting to hear, confirmed — yes, the sun does reflect off of the ocean (or lake or swimming pool) and its rays are intensified as they reach your skin, making your more susceptible to a sunburn.
People generally tend to tan more near beaches, as they are typically in closer proximity to the sun and may spend more time outdoors in the sun. The reflection of sunlight off the water can also increase the amount of UV radiation that a person is exposed to.
Those in the water are most likely feeling cooler than those on the sand. This is due to the high specific heat capacity of water. In other words, the same amount of heat energy when applied to sand and water will increase the temperature of the sand more than it will increase the temperature of the water.