How important is tourism in Morocco?

Tourism is an important sector in the Moroccan economy, directly contributing MAD 82.1 billion or 7.1% of total GDP in 2019 and providing an estimated 565 000 jobs (5.0% of total employment).



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Morocco is one of the world's top tourist destinations. In 2022 the country welcomed around 11 million visitors. Nearly 550,000 people are directly employed in the tourism sector, which represents 15% of the total working population.

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Morocco is no stranger to top-ranking tourism destinations. In July, the country appeared on a list of top tourism destinations for 2023 from travel news outlet Travel Awaits. On the ranking, Morocco came in the eighth position, ranking ahead of countries such as Egypt, Turkey, and the UAE.

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As of 2021, Moroccan residents abroad constituted the leading nationality of tourists travelling to Morocco, followed by French nationals. The shares occupied by these groups of travelers reached 65 percent and 13 percent, respectively. Moreover, Spain accounted for 2.7 percent of the international tourists.

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The country is relatively safe, peaceful and stable. Moroccan people, both Arabic and Berber, are also noted for their warm hospitality and friendly nature.

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The country is relatively safe, peaceful and stable. Moroccan people, both Arabic and Berber, are also noted for their warm hospitality and friendly nature. Tourists may receive curious looks in areas that see few visitors, but this is often followed by cheery waves and attempts to strike up a conversation.

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What is the draw to Morocco? The country boasts numerous attractions, from the bustling medinas of cities like Marrakesh and Fez to the breathtaking beauty of the Sahara Desert, where visitors can embark on camel treks and sleep under the stars in traditional nomadic camps.

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In 2021, Morocco generated around 4.64 billion US dollars in the tourism sector alone. This corresponds to 3.5 percent of its the gross domestic product and approximately 28 percent of all international tourism receipts in Northern Africa. The most popular city in Morocco for international travelers is Marrakech.

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11 Things Morocco is Famous For
  • The Atlas Mountains. ...
  • The Moroccan Desert & Sahara. ...
  • Moroccan Wild Beaches & Azure Coasts. ...
  • Moroccan Ski Resorts. ...
  • Morocco Monuments, Architecture & History. ...
  • Moroccan Food. ...
  • Morocco Unique Culture. ...
  • Morocco Cats.


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Morocco should be on the top of any traveller's bucket list – not only does this African beauty boast grand history and culture, it has some of the best and most diverse landscapes and scenery, as well as ancient medinas and an array of epic activities.

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H&P data suggests that the number of super-wealthy individuals residing in Marrakech grew by 55% between 2012 and 2022. The Moroccan city is now home to 900 millionaires, 8 centi-millionaires (individuals with a network of $100 million), and two billionaires.

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As one of the most diverse countries in the world, Morocco is a perfect destination for a luxury vacation or private tour. With its rich kaleidoscope of culture, history, and landscapes travelers will find so much to see and do.

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Saudi Arabia ranked 1st, with 18 million visitors, followed by United Arab Emirates (UAE), with 15 million visitors.

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Morocco is, by and large, a very budget-friendly destination, and a Morocco travel budget can accommodate anything from very bare-bones backpacking (under $30/person/day) all the way up to extreme luxury (the sky's the limit).

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