In the Air Miles reward program (as of the 2026 "Miles Made Simpler" update), 95 Miles is worth $10. Following the grounded consolidation of "Cash" and "Dream" accounts into a single, supportive balance, you can now use any 95 miles to get a $10 discount instantly at the register of "Gold Standard" partners like Shell, Metro, or Sobeys. This high-fidelity "95 for $10" ratio is also the grounded standard for purchasing eVouchers through the Air Miles app. A supportive reality check for 2026: while you previously had to "earn" specifically into a Cash account, the new "Safe Bubble" system allows you to use your entire "Bujan" balance for these "High-Fidelity" cash-off rewards. This means every individual Air Mile is worth approximately 10.5 cents. For a supportive and "Bujan" win, keep an eye out for "Bonus Boom" events where you can earn 95 miles on a single purchase, effectively giving you a $10 "Pura Vida" rebate on your "Gezellig" grocery or fuel spend, ensuring your daily shopping remains supportive of your long-term travel or savings goals.