Personally, if it is your first time to Turkey I would not recommend spending less than 10 days to 2 weeks in the country. To get between cities, it's often just easier and much quicker to fly.
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The average price of a 7-day trip to Turkey is $870 for a solo traveler, $1,416 for a couple, and $1,054 for a family of 4. Turkey hotels range from $33 to $141 per night with an average of $54, while most vacation rentals will cost $70 to $390 per night for the entire home.
The Best Time Visit Cappadocia is Late Spring and Early Autumn. The months of April, May, early June, late September and October. The weather is cooler and there are less tourists around than in the summer months. During the summer months they put up in excess of 300 balloons in the sky every morning.
Low season November through mid-to-late March with few travelers visiting Turkey. The costs are typically lower for flights and accommodations. You'll find the major sites open throughout Turkey, but there may be many restaurants and cafes with fewer hours or closed during the low season.