In May, Royal Caribbean International opened Perfect Day at CocoCay, a private island in the Bahamas available to passengers on the company's ships. The company spent $250 million on the island, installing features such as a 135-foot-tall waterslide and a 1,600-foot-long zip-line course.

Royal Caribbean invested a staggering $250 million into the comprehensive transformation of Little Stirrup Cay into what is now known as Perfect Day at CocoCay. This massive renovation, completed in 2019, fundamentally revolutionized the concept of a "private island" in the cruise industry by moving away from simple beach days toward a full-scale theme park experience. The investment funded the construction of a permanent pier (allowing multiple mega-ships to dock simultaneously), the Thrill Waterpark featuring North America’s tallest waterslide, the 1,600-foot-long zip line, and the Coco Beach Club with its signature overwater cabanas. This quarter-billion-dollar project has proven highly successful, significantly increasing the cruise line's yield per passenger and serving as the blueprint for subsequent private destination developments, such as the Royal Beach Club at Paradise Island, as Royal Caribbean continues to aggressively expand its land-based vacation portfolio.