How much do baby boomers spend on travel?

Just like other generations, baby boomer travels a lot too. With approximately 73 million baby boomers in the US alone, this generation has contributed its fair share to the travel and tourism industry. They're estimated to spend $157 billion annually on travel.



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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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Here's how much people spend on travel on an annual basis: Age 18 to 24: 49% of respondents spent less than $1,000 on travel for the entire year. 25% spent between $1,000 and $2,000, and 20% spent $2,000 or more. Age 25 to 34: 59% of respondents spent less than $1,000 on travel for the entire year.

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