Program. The program (now re-branded as AirPass) initially enabled passholders unlimited first class travel on any of the airline's flights worldwide. Lifetime membership was priced at $250,000, with the option to purchase a companion pass for an additional $150,000.

True "lifetime" passes that cover all-you-can-fly travel for the remainder of a person's life are essentially extinct in the traditional legacy carrier market. The most famous example, the American Airlines AAirpass, sold for $250,000 in the 1980s but was discontinued due to massive financial losses for the airline. In 2026, the closest modern equivalents are "Annual Passes" like the Frontier GoWild! Pass, which costs between $349 and $599 per year and offers unlimited flights (plus taxes and fees). Some regional or smaller boutique airlines occasionally offer 5-year or 10-year passes for amounts ranging from $10,000 to $50,000, but these are rare marketing stunts. For the ultra-wealthy, the equivalent of a lifetime pass is often found through private jet memberships or fractional ownership, which require initial outlays of $100,000 to $500,000 plus hourly fees. Effectively, the era of buying a single ticket to fly free forever has been replaced by annual subscription models designed for the budget-conscious traveler.