In 2023, Disneyland Resort in California replaced its traditional "Annual Pass" with the Magic Key program, which features four distinct tiers with varying prices and benefits. The Inspire Key, which had the fewest blackout dates, was priced at $1,599. The Believe Key was approximately $1,099, offering a high number of available days with some weekend blackouts. The Enchant Key was priced at $699, aimed at guests who could visit on weekdays and off-peak periods. Finally, the Imagine Key, which was exclusively for Southern California residents, was the most affordable at $449. All tiers required a reservation system to enter the parks, and most were frequently "sold out" for new purchases, only allowing for renewals at certain times of the year. In addition to park access, these keys provided discounts on food and merchandise (usually 10% to 20%) and discounted or included parking depending on the tier. Since 2023, prices have continued to rise, making the "Magic Key" a significant investment for Disney enthusiasts living in the region.