Norse Atlantic Airways is a relatively young airline, having been founded in March 2021 by Bjørn Tore Larsen. It effectively took over the "low-cost long-haul" niche left behind by Norwegian Air Shuttle when they exited the transatlantic market. Norse operated its very first commercial flight on June 14, 2022, flying from Oslo to New York JFK. By 2026, the airline is nearly four years old and has significantly matured its operations. It utilizes a modern, fuel-efficient fleet of Boeing 787 Dreamliners that were previously flown by Norwegian. While the airline is still considered "new" compared to legacy carriers like British Airways or Lufthansa, it has successfully expanded its network to include major cities like Los Angeles, Paris, Rome, Berlin, and even seasonal routes to Bangkok and Cape Town. Its business model relies on "unbundling" fares, where the base price is low but items like meals, carry-on bags, and seat selection carry additional fees, similar to a long-haul version of Spirit or Ryanair.