There is no fixed rule or standard regarding how often married couples should go on such trips. It ultimately depends on the couple's circumstances and personal choices.
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Obviously, if 59% of couples are doing it, it's not uncommon. Still, the article offers a few tips on traveling separately: Trust each other, keep costs down where possible, and prepare for judgment. Evidently, some people may look down on the idea of separate vacations as a sign that your relationship isn't very good.