How popular are Car Rentals?

General Car Rental Statistics As of 2021, the total number of rented cars around the globe was 29.2 million. There are more than 2 million economy-class vehicles in the car rental industry of the United States of America. United States of America accounts for nearly 50% of the car rental industry every year.



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The market size of the Car Rental industry increased 9.6% in 2022. Has the Car Rental industry in the US grown or declined over the past 5 years? The market size of the Car Rental industry in the US has grown 6.9% per year on average between 2017 and 2022.

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WASHINGTON, March 20, 2023 (GLOBE NEWSWIRE) -- Global Car Rental Market is valued at USD 98.4 Billion in 2021 and is projected to reach a value of USD 126.6 Billion by 2028 at a CAGR (Compound Annual Growth Rate) of 4.3% over the forecast period 2022-2028.

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Whether you have a new car and you want to keep the mileage low, or you have an old car and you're trying to keep it going, renting a car is a great way to save the wear on your vehicle. Rather than take your auto on the highway for a cross-country journey, consider renting a car for that next road trip!

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A number of trends are influencing the car rental market, which include the transition to electric car rental vehicles, the increasing use of rental cars for leisure purposes and the incorporation of shared mobility into the car rental business model.

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Halfway through 2022, and some rental firms still don't have enough cars because of a shortage of automotive chips. Manufacturers haven't built as many vehicles, and they have prioritized production of high-margin models (rather than the small, cheap vehicles holidaymakers typically rent).

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Los Angeles. Known as the City of Angels, Los Angeles dominated the car rental market in the US based on our data. This is the perfect place to drive around with a car rental because of its scenic drives. If you prefer exploring the city, then go celebrity sighting along Hollywood Boulevard and Sunset Strip.

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Enterprise Holdings remains the largest company, with an estimated 27% of global car rental sales in 2022.

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Revenue in the Car Rentals market is projected to reach US$29.94bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.52%, resulting in a projected market volume of US$31.80bn by 2027.

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When travel restrictions started to ease in 2021, rental car companies found themselves in a pickle. They had to deal with an increase in consumer demand that they couldn't meet due to their now significantly smaller fleets. And even as demand surged, rental car companies couldn't restock their inventory fast enough.

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The Challenges with Car Rental Business
  • Driving Style. One of the major challenges that the industry faces is the driving style that the overseas drivers are most comfortable with. ...
  • Increased Level of Competition. ...
  • Booking and Pricing Management. ...
  • Brand Awareness- a Challenge.


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The most major way that ride sharing innovation is changing the automobile rental industry is by enabling businesses to enter a brand-new market. By leveraging vehicle sharing software, businesses can offer drivers who don't want to use their own vehicles rideshare-compatible vehicle rental services.

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Holidaymakers face soaring car hire costs as shortages drive up prices. The cost of renting a car in European holiday destinations has almost doubled in the past three years, and experts predict prices will remain high as global shortages mean car hire firms are paying more for new vehicles.

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The sudden surge in post-vaccination travel is colliding with a relative shortage of rental cars. Rental-car companies sold a huge chunk of their fleets—hundreds of thousands of vehicles—to survive the pandemic.

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Through 2023 at least, limited vehicle availability will continue. However, most experts report some recovery on the horizon. There were finally early signs of increased allocation to rental fleet channels in fall 2022. Operators still need to be clever in how they source cars as we inch toward supply recovery, though.

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To understand the industry dynamics in the car rental market, Michael Porter`s Five Forces analysis is considered, which provides structured framework for analyzing competitive rivalry, barriers to entry, threat of substitutes, supplier power, and buyer power as shown in below chart.

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Yes, your car! Renting out your personal vehicle has become a popular way to generate passive income, and platforms like Turo are making this option more accessible and convenient than ever.

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